''With a 360 approach from concept through to execution, global creative director / art director extraordinaire Katja Haecker is a trilingual human dynamo with experience at some of the world's most awarded agencies.
Having worked at places like Springer & Jacoby/Hamburg,D'Arcy/New York, HHCL/London, Grey /London and SelectNY/New York, Katja has more than 16 years experience covering every media, from TV to digital to packaging design.
On top of her expertise in the beauty sector, Katja has a passion for cars, globally launching the prestigious Volvo Hybrid last year, and working as a documentary photographer for Mercedes Benz/McLaren. Katja is a bundle of ideas and enthusiasm whose skill sets include photography, fashion trends development, scriptwriting, filming, DJ management and –of course– art direction.
But most of all, her talents main focus is on advertising and creating highly conceptual ideas in response to challenging briefs.'
Rachel Carroll CD copywriter London
Creative Direction/Art Direction: SCP Goteborg/Sweden on Volvo, Ogilvy HQ London/UK on global Dove skincare and haircare, Kirshenbaum Bond Senecal + Partners New York/USA on Curel Skincare and John Frieda Haircare; Icontent New York/USA on projects such as Vaseline Men, Helzberg Diamonds, W Magazine, MACY'S (Tommy Hilfiger/Rachel Roy); DDB London/Paris on RoC; Brandplatform Stuttgart/Germany on Wunderwelt (kids fashion label).
Photography: 24h Race at Nuerburgring/Germany Phoenix Audi R8 Teams, Donna Karan Haiti Tent Relief, NYC Fashion-week Feb 2010, 24h Race at Nuerburgring/Germany for Wilhelm May/Uwe Alzen Porsche GT3 Team, Chopstick Face for Raisanen Creative New York, Roadtrip documentaries in USA, Mexico and Europe.
Personal-film project: Fashion shows (Burberry Prorsum S/S 11 etc).
Exhibition: F1 Nuerburgring series at Higher Pitch group-show/London UK, 16-17th September 2010.
Global Ass. Creative Director at SelectNY New York from 3rd December 07 until 31st May 08 full-time:
Managing and working with teams in Geneva, Hamburg and New York (home-base) on worldwide Procter & Gamble beauty and fragrance brands, strategies and concepts: SP System Professional, Sebastian, Sassoon, Wella Professional, Christina Aguilera fragrance, Replay fragrance, Puma fragrance and new business.
Freelance Art Direction/Creative Direction from 1997 until November 07:
Agencies: BBDO Dusseldorf, GREY Europe London (also 1 year fulltime '98-'99), Jung von Matt Hamburg and Stuttgart, Saatchi/Simko Geneva, SelectNY.Hamburg and Geneva, Cayenne CDP Dusseldorf, DDB/Berlin, TBWA\Praha, HHCL London (working directly with Steve Henry), Bates Europe Barcelona, D'Arcy New York, Doner Cardwell Hawkins London, Y&R London and others.
Pantene, Boss Fragrances (Men & Women), Braun, Sassoon, Wella Professional Haircare, Hanro, Goldwell Haircare, Bread&Butter men knitwear label, Landesbank Stuttgart Werbeliebe Branding Agency, Schwarzwaelder Bote Newspaper, ITS Travel, EnBw Energie,Cars, Knorr, Schwabisch Hall insurances, GE Capital, Pot Noodle, Intersport, Guinness Ireland, Squeezy (washing-up liquid), SEAT, ThermaCare, Canon Ixus, Canon EOS, TDK, Punjana Tea, Carlton Cinema, Citibank and others.
Documentary Photographer from May 2003 until Now
FRAKTURE Artist Bookings/Management Agency from 2001- 2007:
Running my own DJ Agency representing international Techno and Electro Artists in Europe such as Woody McBride, Dynamix II, Eddie Flashin' Fowlkes, AdamX, Dave Tarrida, Sender Records, Salo Records and others.
Art Assistant/Art Director, Springer & Jacoby, Hamburg, 1994 - December 1996
burda MODEN, McKinsey&Company, CHANCE Career Management, Unicef, Panosonic/Technics, Lufthansa, Shell, Holsten Beer, etc.
Traineeship Art Direction, McCann Erickson, Frankfurt/M.:
Puma, Otriven, Forbes, Agfa, Bongrain, Levi's
Notifications: Art Directors Club, Germany, 1995
Type Directors Club, New York, 1995
Reference: Steve Henry (ex HHCL/London, ex CEO TBWA\London)
Philippa Baldwin (Business Director Beauty Western Europe GREY London)
Education: College of Design, Mannheim/Germany,
March 1990 - February 1994
Main disciplines: Advertising and Photography
Free School of Art, P.ART,
Languages: German and English (fluent), Spanish (intermedio).
Interests: Photography, Filming, Music
Mac Skills: Photoshop, InDesign, QuarkXPress